Stellar Ventures
Helping A Real Estate Development Firm Attract Investors by redesigning Website UI/UX Elements.
My contribution
I was hired to redesign a website for a real estate development firm called Stellar Ventures. The head of operations, Ramzi, was looking to attract investors by displaying the business’ properties. Ramzi and his team felt they needed to include pictures of the properties, as the old property section included a simple map of each property’s location. To tackle this, we created a brand new property section showcasing images of each property to create an instant impact whilst scrolling through the website.
A little bit on Stellar Ventures.
About
Stellar Ventures is a real estate development firm specialising in building and renovating mixed-use and residential properties.
Design Challenge
As part of our research, a user test was done on the previous website to identify potential problems users (potential investors) may face. We discovered that the old website lacked actual images of the properties, which was a concern. To solve this, we added a lightbox with pictures of each property. This addition left the users with enough information to spark their curiosity, encourage them to click, and ultimately increase the overall conversion rate.
Project Tags
Brand Identity.
Stellar Ventures’ evokes a sense of refined sophistication & innovation.
Stellar Ventures aims to build a brand based on innovation in investment practice, community management and asset sustainability to maximise profits for tenants, investors and stakeholder partners.
[Note] Stellar Ventures Branding is not designed by Fionadesigns.
Ramzi Soueid
Location :
Beirut Governorate, Lebanon
Occupation :
Head of Operations
“She was always punctual, flexible on the scope of work, and highly creative in developing the concept required. Her eagerness to work and ability to ingest feedback are invaluable assets that make working with her a joy.“
"To whom this may concern, I worked with Fiona on a website redesign for a business proposal. Overall, super pleased with the result and general professional disposition.
She was always punctual, flexible on the scope of work, and highly creative in developing the concept required. She is a talented and rising designer with a kind disposition and is passionate about her work.
While discussing the project, she is very attentive to the client's brand aspiration and pushes the concept development with a mixture of questions and suggestions. Her eagerness to work and ability to ingest feedback are invaluable assets that make working with her a joy."