Krystal Roxx

Logo, Business Card, Brand Sheet

Krystal Roxx is a DJ and Musical Artist based in London, United Kingdom.

Helping A Popular DJ & Musical Artist Establish Their Personal Brand With A New Brand Identity.

My contribution

I was hired to create the personal brand for a well-known DJ & musical artist from the UK called Krystal Roxx. Krystal had gained popularity whilst performing at big concerts such as IBIZA Rocks and earning a sponsorship with JD Sports. She was looking to establish her personal brand further by seeking a branding expert to create her logo for billboards, music videos and live events.

Adobe Illustrator

75% of the logo, business cards were made using Illustrator

Adobe Photoshop

25% of the poster/mockups were made using Photoshop

Discovering the brand

A little bit on Krystal Roxx.

About

Krystal Roxx is a popular DJ and Musical Artist who produces music for people worldwide & performs at live events.

Design Challenge

Because Krystal is a high-in-demand artist with a schedule full of live events & radio shows, she could not be fully involved in the project while she was performing. To ease her schedule, I took a more hands-on approach while designing.

Project Tags

Brand Identity Redesign

Logo

Business Card

Brand Sheet

Live website

https://www.fiinto.com/

https://www.linkedin.com/in/radunmiron/

Twitter

https://twitter.com/raducopy

Core values & beliefs

Brand Identity.

Fiinto's brand identity evokes a feeling of polished modern calm, friendliness, responsibility and elegance.

Due to handling e-commerce stores’ most valuable money-making asset (email), Fiinto’s brand focuses on reflecting it’s modern, friendly and responsible values to attract new clients. To represent these through visual design, we chose a colour combination of Blue (calming, friendly and responsible) and Black (elegant). To create a polished modern look that feels readable and up-to-date, we chose the font Proxima Nova.

Behind the brand

Krystal Roxx

Location :

London, United Kingdom

Occupation :

DJ & Musical Artist

"My experience with Fiona was nothing short of amazing. She took the initiative and managed to create exactly what I had envisioned!"

My experience with Fiona was nothing short of amazing! I met her in person during one of my events. She was warm and welcoming and had lots of ideas when we discussed where I wanted to go with my branding. Her passion for what she does really makes you excited to see the final product!