My contribution

I was brought on board to create a new brand identity and a weblow website design for a startup email marketing agency called Rewrtn. Teodor, the agency's owner, was looking for a branding expert to lay the foundation for his business, attract clients and scale it from scratch. Whilst creating the brand identity, we stuck with the idea of incorporating an apostrophe and a full stop into the logo to symbolise the essence of the brand - writing. Given the website's primary focus was on educating potential clients looking to increase their email revenue, my primary responsibility was ensuring every section was highly readable and engaging to provide maximum value. We experimented with the text size to increase readability, used strategic highlights to draw the reader's eye to critical sections and included graphics to make information more digestible.