Fiinto

Brand Identity & Webflow Website Redesign

Fiinto is an Email Marketing Agency based in Dubai, United Emirates.

Helping An Agency Double Their Profits With A Brand Identity & Webflow Website Redesign.

My contribution

I was hired to redesign the branding and landing page for an email marketing agency to help them attract new clients. Radu, the agency owner, was aiming to double his company’s profits by the end of the year with his newly recruited team of 6. The landing page was in a sales letter format (long form text), making me responsible for digesting the message and readability. We tackled this by using the right font & size to make sure the reader is not overwhelmed whilst scrolling; highlighted certain sections to draw attention and incorporated graphics to compare data. Additionally, we created Fiinto’s new branding sheet outlining their new font, colours and patterns.

Webflow

100% hosted and made in Webflow

Adobe Illustrator

25% Icons and logos made in Illustrator

Adobe XD

50% of the project prototyped/planned on XD

Discovering the brand

A little bit on Fiinto.

About

Fiinto is an Email Marketing Agency focused on delivering business-to-consumer (B2C), direct-to-consumer (DTC), and done-for-you email marketing services to health & wellness e-commerce brands worldwide.

Design Challenge

The biggest challenge was making the landing page’s message digestible for new clients. Since the website was laid out in a sales letter format (long form text), prospects have to read everything to sell the agency’s services. To make it more readable, we removed potential roadblocks by using the correct font size, highlighting important sections and showcasing results with graphics.

Project Tags

Brand Identity Redesign

Webflow Website Redesign

Live website

https://www.fiinto.com/

https://www.linkedin.com/in/radunmiron/

Twitter

https://twitter.com/raducopy

Core values & beliefs

Brand Identity.

Fiinto's brand identity evokes a feeling of polished modern calm, friendliness, responsibility and elegance.

Due to handling e-commerce stores’ most valuable money-making asset (email), Fiinto’s brand focuses on reflecting it’s modern, friendly and responsible values to attract new clients. To represent these through visual design, we chose a colour combination of Blue (calming, friendly and responsible) and Black (elegant). To create a polished modern look that feels readable and up-to-date, we chose the font Proxima Nova.

Behind the brand

Radu Miron

Location :

Dubai, United Arab Emirates

Occupation :

Email Copywriter

“If your website is not performing as it should be, or need a new website altogether, Fiona will spend all the time necessary to make it exactly how you want it.“

Fiona knows so much and she spends a lot of time tweaking things to make sure the final product comes out exactly how you want it. I gave her a slight direction of the style I was going for and she just made it all happen. I didn’t have to worry about anything. She listened to all my feedback and finalised everything to perfection. If you do need a new website and you don’t know who to go to, Fiona will create something that you will not believe is possible.